I'm a B2B product marketer.Subskills: User research and video.On the side: Co-founder of ttyl.Publishing: A monthly newsletter.

I launch and grow new products by simplifying big, complex ideas.

I’m a marketing translator (technical → human, expert → outsider) and early GTM strategist for hard-to-explain offerings. I love working with deep domain experts, product leaders, and new technologies.

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Previously :

2017-2020
Adobe

2015-2017
MIT (MBA)

2012-2015
Altitude

Contact me :

EmailOr book 15 minutes 🗓️

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User Research

I love understanding people in new ways. I've done in-depth user research and customer discovery at Adobe, in an industrial design firm, and as a consultant.

This experience includes in-person and remote studies: From recruiting and interview facilitation to unmoderated methods - across both software and hardware.

Protective Life | Stepwise (2025)

Helped an insurance company analyze the auto claims journey, assess their competition, and identify EV- and PHEV-specific protection opportunities.

Since most VSC contracts were sold through dealerships, the client had limited visibility into the end-user experience. Plus, the market was shifting to new EVs and plug-in hybrids. But protection products were based on old data from combustion engines.
Recruited and screened participants, conducted 20+ interviews in two phases - first examining claims journeys across competitors, then specifically targeting new EV and PHEV purchasers. Produced a report with recordings, transcripts, themes, and recommendations.
Identified high-value components for protection (tires, smart driving systems, sensors, charging accessories, roadside assistance), and ruled out battery coverage investment. Transcripts and insights have been shared across teams for ongoing product / GTM strategy.

Other Projects (2023-2025)

Analyzed the parent experience at youth sports games - from transport and sideline comfort to social dynamics. Identified pain points around weather, gear organization, and managing children, informing new opportunities for portable seating designs.
Conducted value chain research for an e-commerce window dressings company: Interviewed curtains and blinds installers, contractors, and homeowners to identify pain points and opportunities for easy-to-install indoor shades. Synthesized homeowner and installer channel perspectives to inform product development.
Interviewed homeowners who installed backyard pools - exploring event hosting, maintenance, backyard budgets, and sun protection needs. Identified opportunities for sun and rain protection that aligned with client's manufacturing capabilities and materials.

Win-Loss Research

I'm also a fan of using qualitative research as a tool to support product marketing: For positioning, competitive analysis, retention, and launch success.

In particular, win-loss research.

Design research and usability testing

At Altitude, we did generative and evaluative research for industrial design.

Aging in Place

A medical device manufacturer wanted to expand into new connected care solutions for independently living seniors and their families. Research included in-home interviews with seniors and their adult children, async smartphone diaries, and competitive product audits. We identified complex emotional dynamics re: carefully balancing senior independence with caregiver information needs, providing the client with an investment roadmap.

Kitchen Appliances

Studied consumer meal prep patterns and behaviors, analyzing chopping and cutting workflows and tool usage against existing products. Usability research connected specific prep, cleanup, and cutting frustrations to opportunities for new kitchen tools.

Related: Marketing Consulting.

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The Fire Jar

I publish a monthly email newsletter.

This is my personal creative outlet, exploring movement and creativity.

I create low-pressure exercise videos, interviews, self-paced mini-courses, handmade drawings, and TV reviews - often in collaboration with friends.

It's a blank canvas for non-commercial experimentation (exception: print store).A place to follow whims and curiosities, and to serendipitously find the others

1-2x new posts / month.Learn more or subscribe.

Video
Video
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Altitude

I worked at an industrial design firm from 2012-2015 (pre-acquisition).Altitude developed physical and digital products for major brands: Industrial tools, medical devices, consumer electronics, connected devices etc.I started off as Operations Manager. Then shifted into design strategy.

I found product design and research work to be intuitive and gratifying.And appreciated the studio culture.

On the side, I wrote blogs and published articles for Wired and Fast Company.And was quoted once in the NY Times.

I left to attend graduate school in 2015.Altitude was later sold to Accenture.

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Adobe

I was a Product Marketing Manager at Adobe from 2017-2020.

I worked on Campaign, an enterprise cross-channel marketing solution (email, mobile, offline channels). I partnered closely with product, field sales, customer success, and Adobe's global and regional marketing business units.

Projects :▫️ Wrote 12+ new Adobe.com pages
▫️ Led product and feature launches
▫️ Spoke @ Summit 3x (Vegas, London)
▫️ Helped allocate $5M+ annual marketing spend by region
▫️ Developed sales play for Campaign and Analytics integration
▫️ Produced Adobe's first enterprise customer awards competition

Developed Campaign-Analytics integration sales play, delivering ~30% of annual quota. Designed enablement package (pitch deck, competitive battle cards, regular office hours).
Allocated $5M annual top of funnel marketing budget by region, channel, and pipeline data. Wrote 15 Adobe.com product pages and launched Campaign's first YouTube channel.
Led ~quarterly releases with repeatable frameworks (messaging, training, communications) driving 25%+ YoY revenue growth. Positioned features by business outcomes, reduced sales ramp time.
Delivered 3x Summit sessions on Analytics-Campaign integration (top 5% satisfaction scores on track). Sessions covered unified customer data implementation for email marketing and cross-channel personalization.
Launched Campaign's first customer awards program (2016) to generate case studies, humanize ROI, and drive co-marketing between customers and partners. Program is still running 10+ years later across the Experience Cloud.

I enjoyed the big tech benefits.And learned a lot about enterprise SaaS.

In 2020, I left to start freelance consulting and join Opalite Media.

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ttyl - audio journal

ttyl is an iOS and web app, co-created with my friend Robinson Greig in 2025.

You can use ttyl to record voice memos and schedule them to return later.It's like a minimalist version of FutureMe.org, via audio.

I've long been obsessed with time travel.

Since launching, 200+ ttyl users have created 1,000+ ttyl recordings.We're still figuring out a repeatable, scalable growth strategy.

Rob and I got to chat with Matt Sly about his journey building FutureMe.

48 minute podcast 📺

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Give ttyl a try.Shout to Rob for the crispy fresh front-end UX and development.Learn more: Blog | YouTube

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Send feature requests or share product and growth ideas here.

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Marketing Consulting

Since Adobe, I've sold + delivered product marketing and research services (via Angle and Distance). I help startups and large companies launch and grow new products.Specialties: B2B SaaS and emerging tech.

Engagements typically involve:▫️ Product messaging and positioning
▫️ Developing new marketing assets
▫️ Web strategy and copywriting
▫️ In-depth customer research

I pair well with domain experts and technologists.Sometimes I team up with other collaborators to build bespoke teams.

Akeneo (2020)

I helped Akeneo design an interactive maturity assessment for qualification, customer benchmarking, and upsell.

Akeneo needed a way to inspire prospects and customers across segments and collect benchmarking data. I designed an interactive survey to assess maturity based on product-agnostic best practices, delivering immediate results with routing logic that sent prospects to sales and existing customers to CSMs.
Launched globally in five languages, this assessment became a top-performing acquisition and retention asset. It still remains active six years post-launch, generating tens of thousands of industry data points. And automates lead routing while maintaining human touchpoints via sales and CSM teams.

Broadcom (2022)

I worked with Broadcom to help launch their main practitioner resources hub.

TeraDAR (2021-2025)

I partnered with TeraDAR to design their seed round investor deck. Since then, I've also produced technical product demos.

To raise seed capital, TeraDAR needed to craft a pitch to articulate their startup vision, market opportunity, and tech strategy, while anticipating investor questions. In partnership with TeraDAR's CEO, I helped design a fundraising deck and provided ongoing coaching and rapid iteration through 50+ meetings.
TeraDAR raised an oversubscribed $2M+ seed round, followed by Series A and B rounds at increased valuations. This engagement established an ongoing relationship spanning multiple years, expanding into technical product marketing and video production work.

Lux Labs (2020)

Lux Labs was commercializing a MIT materials science innovation (later acquired). I helped define pricing, packaging, and web strategy.

Lux Labs had high web traffic but low sales. We simplified a 30-SKU lineup down to two core offerings, and shifted from technical specs to customer benefits and use cases. I created three persona paths, produced videos, and moved accessory sales off-site to Amazon.
Achieved 100% ROI within 6 weeks via sales uplift, simplified operations, and improved gross margins by focusing on proprietary offerings. Packaging and pricing structure remained until the company's acquisition, validating segmentation strategy.

Fit to Function (2026)

Helped a local adaptive gym launch new programs and improve client intake.

F2F was expanding and needed repositioning to attract new segments without alienating their core customer base. This redesign used video interviews, a new FAQ section, inclusive imagery, and clear offers to fix top-of-funnel volume while maintaining 90%+ conversion rates and reducing repetitive questions and confusion.

Zoolife (2021)

I improved Zoolife's user onboarding by creating a new email welcome series.

Occasionally, I'll embed within a client.
Or subcontract via other agencies.Here are some of my spiky POVs.

Related: Video, user research.

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Video Production

I've worked as a Producer with Opalite Media since 2020.One of my roles is to translate a client's business goals into an efficient production plan. I also help with copywriting, editing, interviewing, and general on-set support.

I typically get involved in the early proposal phases of a project.

Opalite partners with established organizations as well as mission-driven non-profits: Harvard Medical School, ACLU, Tech Goes Home, Hopper, Shorelight and many others.

I enjoy being part of an end-to-end design process, and translating between creative and client teams. I understand both sides' constraints, goals, and styles.

And I believe fully in the timeless power of human-centered storytelling.

Outside of Opalite, I do my own editing: Marketing, Fire Jar, and ttyl.

Reframe Systems (2025)

I interviewed Aaron Small (co-founder, Reframe) about AI and construction.

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Lawrence Yeo (2025)

I talked to Lawrence Yeo (creator of More to That) about his self-published book.

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